Tag Archives: brian atwood

Target + Neiman Marcus, 70% off?! What was so wrong with the collection

2 Jan

Ok really, the collection is now 70% off?  I couldn’t believe it when they dropped down to 50% last week (but you betcha I was happy to get a refund for the difference on my Tory Burch lunch box and thermos).  I was one of the few that logged in to order items from Target.com the night the collection launched (the Brian Atwood Gloves, Lunch Box, Thermos, and the Prabal Gurung Clutch) but when I went in to check out the items the next day, I was utterly disappointed in the quality.

Disappointed that the Marchesa dress didn’t come in my size and annoyed that the Atwood gloves felt cheap (hello, I’d paid $49.99 for them) and that the clutch looked like something I’d worn when I was 12.  I immediately returned the gloves and the clutch.  The Oscar de la Renta handbag was just embarrassing.  I wonder if the design team felt the same way.  I wouldn’t want my name on that bag.

Although I LOVED the Altuzarra Tray, I could not justify the $80 price tag for it.  It was just too much money to be spent on a tray, and it was seriously huge.  The tray was heavy and seemed to be very sturdy, but there was no room for it in my 1-bedroom apartment.

Altuzarra Tray for Target

Altuzarra Tray for Target

Still, when the collection went on sale for 50% off, I didn’t hesitate to purchase the little Caroline Herrera notepad set to add to the Christmas gift I had gotten for a friend and the DVF Yoga Mat for myself (bc yoga mats do usually cost $25!).  I looked at the adorable little girls dresses, but, because my brother and his wife don’t know the gender of the baby they’re expecting, I decided not to get either.  They were SO CUTE but too big a risk to take when the return by date is Jan 5.

Jason Wu for Target little girls dress

Jason Wu for Target little girls dress

I feel like this Time.com article covers the disastrous launch well.  They hit the nail on the head on the pricing of everything and the utter randomness of the collection.  Like, why the hell did Tory Burch create lunch items when her bags/shoes/clothes are INCREDIBLE?  Why didn’t DVF offer a wrap dress but instead sell a jewelry box and yoga mat?  Why did Marc Jacobs‘ “clutch” look like shit?  Why did Judith Leiber create a $60 compact mirror?  I loved almost every piece of the Jason Wu for the Target line this past spring, and the Missoni line was amazing too.  I just don’t really understand how they tried to sell us a bunch of random shit this winter for sky high prices.

Also, an employee at the LA City Target told me they got the biggest shipment of items in their store of any other Target store.  That may explain why the shelves were fully stocked the afternoon of the launch and still remain stocked.   What did you think of the items in the Neiman Marcus for Target collection?  What were your favorite pieces?

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